Kvarner Wines confirmed its strong international position by participating in the Herzegovina Wine Road Festival in Mostar, one of the most important new eno-gastro and wine-tourism events in the region. Director Dr. Sc. Žarko Stilin presented the development vision of Kvarner as a modern European wine & lifestyle destination and projects that today strongly connect wine, gastronomy, tourism, culture, identity and international destination marketing at a panel discussion.
A common wine story of four countries
The presentation of international activities by which Kvarner Wines actively connects Kvarner with Italy, Herzegovina and Montenegro through the development of a common Adriatic wine story and the promotion of indigenous varieties, Mediterranean gastronomy and sustainable wine tourism attracted particular attention.
The proposal to develop a new transnational platform, Iter Vitis Adriatic, aroused special interest from international participants. It is a project that would connect wine roads, historic ports, autochthonous varieties, gastronomy, cultural heritage and lifestyle destinations on both sides of the Adriatic, from Venice and Ancona to Kvarner, Herzegovina and Montenegro.
Adriatic wine & lifestyle brand
The goal is to create a new international Adriatic wine & lifestyle brand based on authenticity, top gastronomy, sea and Mediterranean lifestyle, sustainable tourism, culture and history and top autochthonous wines. In Mostar, Stilin also spoke about the project Kvarner - European Region of Gastronomy 2026, and the promotional film Kvarner - Make Your Own Movie was premiered.
Kvarner is not just a wine region today. Kvarner is becoming an international platform that connects wine, destination, culture and contemporary Mediterranean lifestyle, concluded Dr. Žarko Stilin. Seven more Kvarner projects were presented in Mostar:
Kvarner Wines Route
(part of the international Iter Vitis network)
International Wine Festival WineRi
International Wine & Spirit Competition Kvarner Trophy
Kvarner Olive Oil
(development of olive growing according to the Kvarner Wines model)
Žlahtina – Kvarner Wines Queen
Tradition Reborn
(new generation wine, a new symbol of the modern Mediterranean)
Quarner Quality
(platform of top regional products)