Published: 12.01.2026
A world where everyone can share every moment was the idea behind the creation of Elton John Zero, a zero-alcohol Blanc de Blancs sparkling wine. Despite this, it possesses the elegance, effervescence, and joy of a traditional sparkling wine of this type, says the celebrated singer about the drink that bears his name
It is not created by the subsequent removal of alcohol, he claims, but by an innovative process that allows the taste, texture and character to develop without the creation of alcohol at any stage. He repeats that this is not a wine from which something has been taken away. And this is not wine, considering that there is no wine without alcohol. He sells it on Amazon and in UK supermarkets for £10.